Hello, I'm Elana, a multi-disciplinary designer and adept problem solver with a focus on digital products, conceptual design and art direction. A creative leader with proven track record of launching multiple successful products from the ground up and scaling design teams and processes. Currently behind the ZOE mission to improve the health of millions, having spearheaded the launch of the ZOE COVID study, the world’s largest ongoing study of COVID-19 with over 4.5 millions of active contributors. This work has led to the discovery of loss of smell and taste as a key symptom early in the pandemic, insights into vaccines, immunity and new variants, forging impactful partnerships with the UK government and the NHS.